Your Own Media Outreach Team

No. Although we DO offer press release services (both traditional newswires as well as custom media relationships with DOFOLLOW backlinks), this is not it. If you would like to check out our press release service line please check out our press release services.

That said, a portion of the overall service packages do incorporate press release and media coverage through newsdesks, journalists, editors and more.

Similar to SEO or sales, public relations is a niche reliant to a degree on other third parties that are out of the control of any individual firm. For an SEO agency that party is Google, for us and other PR agencies, that other party is usually a news or media outlet. For example, we do not own FOX News, Entrepreneur Magazine, or any other major media or authoritative news outlet. As such we cannot “force” them to publish anything. 

However, our proprietary process, from the identification of key influencers within an organization to relationships building, follow-ups and media pitch have proven to be highly effective. We work with each client on crafting a pitch/angle that will have the highest likelihood of success and can adapt that message over time as we obtain feedback from media and news correspondents.

Furthermore, we already have numerous relationships built across various industries, giving our team a leg up on the competition when it comes to earning your media placements. We also offer packages with no long-term commitments so you can “test the waters” and measure ROI. 

NOTE: A single brand mention on a site like Forbes can cost upwards of $4000 in the “pay to play” PR market (i.e. pay an editor for a brand mention and backlink) and traditional PR agencies often charge anywhere from $5,000/mo. up to $20,000+/mo. In contrast, our service virtually outperforms anything on the market by leaps and bounds, at a mere fraction of the price.

Absolutely. Our PR strategists are experts at coming up with engaging stories and pitches that earn the right kind of attention for your business. From forecasting industry trends to talking current news or hot topics, we’ll work with you to come up with angles that will resonate with both the media and your audience.

If we can’t come up with a good angle or don’t feel confident we can get results we’ll reach out with some alternative options or refund your purchase in full. 

Of course. We’re here to support you at every step of the process. The good news is that we’ve already “talked you up” and “pre-sold” them on the idea of featuring you, your brand, or your products/services. We bring you to the playoffs, all you have to do is show up and be yourself. After all, no one knows or is more passionate about your company or industry than you. If you run into any snags or need talking points just let us know and we’ll make sure you’re well-prepared for any email, phone call or interview.

News, Major Media Networks, Authority Websites, Authority Publications, Associated Press, Podcasts, Magazines, Newspapers, Radio, TV and more. The exact targets are custom-tailored to fit your budget, goals and ideal audience. We create media and audience avatars that match each client.

WE DO NOT PITCH: Except for special circumstances approved on a case by case basis, we do not pitch international or national TV shows or talk shows. 

The role of your PR Manager is to carry out all activities leading up to and including initial media contact and interest. Once a particular reporter, editor, newscaster or outlet has responded and is interested in learning more about you, your company, brand, offer or story, we make the introduction over email and allow you both to coordinate further conversation from there at your convenience. In short, we “talk you up”, “pre-sell” your brand/story, and get them interested in learning more about what you have to say.

WANT US TO HANDLE THE INTERVIEW PROCESS AS WELL?

We offer custom fully managed PR services handling the process from A-to-Z, including preparing for and conducting interviews speaking on behalf of and as an authorized representative of your brand/company/person. Please reach out to us directly for further information on this Agency Plan. 

Only as long as you want to 🙂 . We do not have any long term contracts. The service is a month-to-month subscription that can be canceled at any time without notice. In the event that we raise prices (which may happen as we grow) you will be grandfathered into the current price of the service when you signed up so long as you maintain your subscription.

Yes. For example, if one month you want a Wikipedia link but the next month you want a Reddit link or a link from another premium source you may alternate. Links from previous months will not be removed. Due to moderation links on Wikipedia may be taken down but we offer a 90-day replacement guarantee in the event they are removed.

This is up to the discretion of each major media outlet. However, it is common practice to provide a backlink. We suggest in your interview and communications that you explicitly ask for a backlink if that is important for your SEO/traffic efforts.

In some cases, yes. In some cases, no. Due to spam filters and editorial requirements as well as our particular link acquisition strategies we aren’t always able to accommodate specific anchor text requests. However, we work hard to ensure the links are contextually relevant to your site and niche when possible. All Wikipedia links will be relevant (niche and keyword) as will Reddit links. Other premium placements may vary but you will be made aware of inventory you can choose from (niche and site).

We do not control any other third party site, however, we do make some guarantees with regards to links:

• Wikipedia Links: 90-day guarantee
• News/Media Links: 90-120 day guarantee (for press releases) 
• Media Outreach links – no guarantee but generally 1-5+ years
• Premium Link Placements – 1 year guarantee 
• Reddit DOFOLLOW Link – permanent